Masculine vs. Feminine Values
Both the German and the French speaking parts of Switzerland score high as masculine societies, although the impact is much more noticeable in the German part.
Switzerland is therefore a society driven by competition, achievement and success, with success being defined as the winner or the best in field – a value system that starts in school and continues throughout organisational life. People in masculine countries “live in order to work.” Managers are expected to be decisive, and the emphasis is on equity, competition and performance. Conflicts are resolved by fighting them out.
On the other hand, all the Nordic countries are typical feminine cultures, with Norway and Sweden even being considered the most feminine societies in the world. In these countries, work/life balance is important and quality of life is a sign of success. People “work in order to live” and incentives such as free time and flexible work hours/place are favoured.
An effective manager is supportive to his/her people, and decision making is achieved through involvement. Managers strive for consensus and people value equality, solidarity and quality in their working lives. Conflicts are resolved by compromise and negotiation, and the Nordic countries are known for their long discussions until consensus has been reached.
Societal solidarity, sympathy for the underdog and making sure all are included is also important in feminine societies. Status is not shown and standing out from the crowd or trying to be better than others is neither socially nor materially rewarded. This behaviour is enforced by the so-called “Jante Law” – a fictional law and a Scandinavian concept which counsels people not to boast or try to lift themselves above others.
Long-Term vs. Short-Term Orientation
With a high score on long-term orientation, the Swiss culture is definitely pragmatic. People believe that truth depends very much on situation, context and time. They show an ability to adapt traditions easily to changed conditions and there is a strong propensity to save and invest. They also encourage thrift and efforts in modern education as a way to prepare for the future.
While Sweden does not express a clear preference within this dimension, all the remaining Nordic cultures come out as more short-term oriented. People in such societies are normative in their thinking and have a strong concern with establishing the absolute Truth. They prefer to maintain time-honoured norms and traditions while viewing societal change with suspicion. There is a relatively small propensity to save for the future, and a focus on achieving quick results.
Scattered attitudes towards uncertainty
When it comes to attitudes towards uncertainty, there are not only big differences between the various Nordic countries but also variations between the French and German speaking parts of Switzerland. While the French part shows a strong preference for avoiding uncertainty, this preference is less pronounced in the German part.
Overall Switzerland shows a preference for avoiding uncertainty and the same is true for Finland. Societies that are less comfortable with uncertainty tend to maintain rigid codes of belief and behaviour and be more intolerant of unorthodox behaviour and ideas. In these cultures there is an emotional need for rules (even if the rules never seem to work). Time is money, precision and punctuality are the norm, and people have an inner urge to be busy and work hard. Security is an important element in individual motivation, and innovation may be resisted. Decisions are taken after careful analysis of all available information.
With a medium score, both Norway and Iceland shows neutral preferences with regards to uncertainty. This means that both generalists and experts are needed. There is a focus on planning, but these plans can be altered at short notice and improvisations made. Emotions are not shown much in these societies. People are fairly relaxed and not averse to taking risks. Consequently, there is a larger degree of acceptance for new ideas and innovative products, and there is a willingness to try something new or different, whether it pertains to technology, business practices, or food.
Clearly more comfortable with uncertainty and ambiguity are the people in Denmark and Sweden. They do not need a lot of structure and predictability and plans that change overnight are a natural part of their work life. Schedules are flexible and precision and punctuality do not come naturally. Hard work is undertaken when necessary but not for its own sake. Practice counts more than principles in these societies. People believe there should be no more rules than necessary, and if they are ambiguous or do not work they should be abandoned or changed.
Curiosity is natural and encouraged from a very young age. This combination of being highly individualist and curious nations is also a driving force for innovation and design. There is heavy consumerism for new and innovative products, and the fast and highly creative industries, like advertising, marketing and financial engineering thrive.